The Morgan brand was created in 1987 by two sisters, Odette Barouch and Jocelyne Bismuth. They decided to start a fashion business by taking over the old lingerie manufacturing workshop bought by their parents in 1967: the E. Morgan establishments. The brand opened its first store in 1988 and decided to differentiate itself from its competitors by placing love at the heart of its DNA. The brand was given a signature that would soon become famous. Faithful to the identity and codes of the brand, MORGAN perfumes embody the Morgan woman and her different facets. Developed in 3 fragrances, the collection follows the seasons and the rhythm of the day with timeless, addictive and magnetic fragrances.